BBC Studios Names Tycoon Licensing Agent for ‘Bluey’ in South and Central America

The deal will help BBC expand their presence for “Bluey” in the region.

May 5, 2022

BBC Studios

BBC Studios, distributor and licensor for “Bluey,” has appointed Tycoon as its licensing agent for South and Central America, helping to further extend the footprint of the preschool series.

“We have been long admirers of BBC Studios and could not be happier to represent ‘Bluey,’ which is a true reflection of the group’s commitment to high quality content,” says Elias Fasia-Cohen, president, co-founder, Tycoon. We are delighted to work hand in hand with such a talented group in bringing ‘Bluey’ to the homes and hearts of Latin American consumers and look forward to many years of success together.”

The “Bluey’ toys from global master toy licensee Moose Toys will be distributed locally by Imexporta in Chile and Peru, Caffaro in Argentina and Boing Toys in Colombia, Ecuador, Peru, Bolivia, Paraguay, Uruguay, Central America and the Caribbean islands beginning later this year.

This appointment reinforces the commitment that BBC Studios has in Latin America. Early this year, Lotus Global was

appointed as licensing agent for Brazil while Panaderia was appointed for Mexico in the last quarter of 2021. In Mexico, the program keeps expanding into other categories after a very successful toy launch last year.

Starting in Juneand extending into the fall, new licensees will be launched, such as Granmark, Ruz, Stor, Union Kids, Novelty Corp., and Penguin Random House, ranging from party goods to apparel and publishing.