Sports car manufacturer Aston Martin has opened its first brand experience boutique, titled Aston Martin at No. 8 Dover Street, in London’s Mayfair district.

April 6, 2018

1 Min Read

Luxury car brand opens store featuring brand collabs, merchandise, activations and more.

Sports car manufacturer Aston Martin has opened its first brand experience boutique, titled Aston Martin at No. 8 Dover Street, in London’s Mayfair district.

The new boutique will feature a variety of the company’s products, experiences and brand collaborations, including merchandise from partners such as Hackett London, Marma London, Quintessence Yachts, Emilia Burano, Silver Cross and FPM.

“Dover Street mixes art, culture, shopping, luxury and elegance. It’s the perfect place for Aston Martin,” says Marek Reichman, executive vice president and chief creative officer, Aston Martin. “We are surrounded by art, design and beauty and want to feature the ideas that inspire us and share them a wider audience. No. 8 Dover Street is a place where existing customers, admirers of the brand and people new to the to the marquee can understand our design philosophies and experience the spirit of Aston Martin.”

Additionally, Aston Martin at No. 8 Dover Street will serve as a destination for design master classes, art exhibitions, dinner series and other exclusive events.

Aston Martin at No. 8 Dover Street is now open seven days a week.

“No. 8 Dover Street provides the perfect environment for us to showcase the beautifully crafted products and experiences offered through ‘Art of Living by Aston Martin,’” says Katia Bassi, vice president, AML, and managing director, AM Brands. “No. 8 Dover Street is where the world of Aston Martin comes together, the tangible expression of the path we started three years ago to develop Aston Martin into a globally admired luxury brand.” 

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