Cooking website will launch a custom NASCAR content program around the world.

The Fox Sports network has partnered with Allrecipes.com to launch a food-based social community for NASCAR fans.

As part of the partnership, Allrecipes will promote Fox’s NASCAR coverage and encourage followers to tune-in and watch the events live. Meanwhile, Fox Sports will continue to drive its viewers to Allrecipes.com for inspiration for their viewing parties at home.

The Fox NASCAR brand page on Allrecipes (Allrecipes.com/NASCARonFox) also features custom recipes, menus, video and content tailored for race day. It will also leverage Allrecipes’ proprietary data intelligence capabilities to analyze more than three billion pages of content to identify race day recipes that surge in popularity during the race week.

Simultaneously, the Allrecipes Allstars will participate by sharing their own custom race day party menus specially designed for NASCAR fans.

“With people all over the country getting together for their annual ‘Daytona Day’ parties, partnering with the largest portfolio of food sites to deliver a wide variety of viewing party ideas is a perfect fit,” says Robert Gottlieb, executive vice president, marketing, Fox Sports. “We look forward to collaborating with Allrecipes and adding a little flavor to America’s ‘Daytona Day’ experience.”

The Fox NASCAR brand page and community launched last weekend in coordination with the Daytona 500.