The World of Eric Carle, FILA Kids Partner for Fashion

The multi-category collaboration will launch in China.
License Global

September 16, 2020

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FILA Kids China and the World of Eric Carle have teamed up for a children’s apparel and accessories collaboration.

The 30-piece collection utilizes “The Very Hungry Caterpillar” along with other characters from Carle’s books, capturing the theme of the brand and emphasizing the collage art and all-over prints. FILA’s line includes boys’ and girls’ collections including jackets, vests, sweatshirts, dresses and pants, along with accessories including sneakers, backpacks and caps for ages 2-15.

It is available in more than 500 Fila Kids' Specialty Stores and online in China, Hong Kong and Macau. The licensing campaign for The World of Eric Carle is managed worldwide by The Joester Loria Group and in China though local agent, Guangzhou Art-land Holding Company Limited.

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