WildBrain CLPG, which represents Line Friends across Europe and in the U.K., has brought on board licensees for Brown & Friends, including:
Blueprint Collections for stationery;
Gund for plush;
Kokomo for health and beauty;
Misirli for socks;
Poetic Brands for daywear and nightwear;
Portico Designs for calendars; and
Zak Designs for melamine.
For France, WildBrain CPLG has secured a deal with Undiz for an underwear and nightwear range, and in Switzerland with Confiland for confectionary. These new products have started rolling out at retail and will continue launching throughout the year, joining Line Friends’ existing global deals with Funko and Uniqlo.
Additionally, Atomic10 has been appointed as the PR agency for Line Friends in the U.K. The agency will work with influencers and media partners to support licensees’ product launches and expand Line Friends’ fan base in the market.
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