WildBrain has appointed Jakks Pacific as master global toy partner for preschool brand “Chip & Potato.”

The partnership will launch the brand from the screen to the toy shelf, as Jakks Pacific develops a range across multiple toy categories, including plush, figures, playsets, and roleplay for North America, the U.K. and Australia.

“‘Chip & Potato’ is a terrific example of WildBrain’s brand capabilities extending from development and production, through global distribution, to consumer products licensing,” says Michael Riley, chief brands officer, WildBrain. “‘Chip & Potato’ has captured the hearts of kids and families around the world, and it’s been a delight to work with Netflix and Darrall Macqueen to deliver this original property to a huge global audience. We look forward now to extending that enjoyment off screen for kids with new toys from Jakks Pacific.”

The deal with Jakks Pacific was brokered by WildBrain’s consumer products licensing agency, WildBrain CPLG.

“Preschool products is a priority category at Jakks and ‘Chip & Potato’ is the perfect fit for our growing line,” says Virginia Reneau, senior vice president, global licensing, Jakks Pacific. “We look forward to working with WildBrain to bring Chip, Potato and the rest of their friends to the toy aisle.”

“With its diverse characters, charming visual style and international fan base, ‘Chip & Potato’ offers significant potential in the L&M space,” says Jasen Wright, vice president, North America, WildBrain CPLG. “Welcoming Jakks Pacific on board marks a meaningful first step as we unlock consumer products opportunities for this original property. Jakks is perfectly placed to translate the fun, colorful and inclusive world of ‘Chip & Potato’ into an imaginative toy range for young fans.”