Yale University, represented by WildBrain in EMEA, Russia, Australia and North America, has signed a deal with Australian retailer Cotton On for a spring/summer 2021 range of adult and kids’ apparel, accessories, stationery, wall art and homewares, now available in stores globally across Cotton On and Typo.
Additionally, new European partners include Stationery Team, Carbotex, Sahinler, MLP and Creaciones Jugavi.
“It’s a privilege to continue representing the iconic and prestigious Yale and Harvard university brands as part of our expanding Lifestyle portfolio,” says Victoria Whellans, groups brands director, lifestyle, WildBrain. “With the trend for products inspired by varsity and U.S. institutions really proving its longevity, which we expect to continue well into 2022 and beyond, there’s significant demand for Yale and Harvard across the globe, as demonstrated by this extensive and distinctive line-up of new licensees and retailers.”
WildBrain represents Harvard in EMEA and Russia and new European licensees include Stone Kids and Cyrillus, Aytex, Carbotex and SkyBrands. In the Middle East, WildBrain has signed Fan Mania alongside direct-to-retail deals with Max Fashion and retailer RIVA.
For both Yale and Harvard universities, Contrast, Brand Design, J. Brand International, Ulupinar Teksil and for the U.K. and Ireland, Brand International Group is on board. WildBrain has also signed deals for fashion retailers Pull & Bear, Zara, Lefties, Stradivarius and Mango.
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