Warner Bros. Discovery Global Consumer Products Announces Brand Licensing Europe 2024 Plans

Warner Bros. Discovery Global Consumer Products has announced it is returning to Brand Licensing Europe 2024 with a slate of world-class entertainment content.

DC and its Super Heroes and Super-Villains continue to draw in fans who are looking ahead to the upcoming “Superman” film from DC Studios co-head/writer/director, James Gunn, debuting in theaters worldwide in July 2025. “Batman” continues to be popular with licensees and retailers underway on programs celebrating the Caped Crusader’s 85th anniversary year and momentum building for the preschool spinoff, “Batwheels,” which is accelerating across EMEA.

Almost 30 years after the first book was released and 25 years after the first film hit the big screen, WBD continues to drive fan engagement through content innovation around “Harry Potter.” From new television baking competition, “Harry Potter: Wizards of Baking,” airing later this year, to a huge variety of themed experiences and seasonal events taking place all over the world and the forthcoming HBO original TV show, revealed to be a faithful adaptation of the books and expected to hit screens in 2026. 

Ahead of its 25th anniversary, “The Lord of the Rings” franchise is entering a new chapter with the release of the first anime feature based on the Tolkien universe, “The Lord of the Rings: The War of the Rohirrim,” in theaters in December, together with news that a new theatrical release, “The Hunt for Gollum,” is coming to the big screen.

Related:Official ‘Superman’ Merch Available for Pre-Order

Looney Tunes partners continue to explore the franchise’s affinity with sports and the potential of WBD’s Eurosport platform. WBDGCP has collaborated with the International Olympic Committee for consumer products programs featuring the Looney Tunes characters with products rolling out now through 2028. WBDGCP has also partnered with National Olympic Committees from eight countries, including Italy, Poland, Spain, U.S., Australia, New Zealand and Mexico to create country-specific Olympic Team x Looney Tunes merchandise, plus Paralympic Team x Looney Tunes merchandise for the U.S. and Brazil.

WBD will also be embracing its archive with a strategic focus on “Beetlejuice” and the creation of a perennial consumer products moment for the brand, in anticipation of the sequel, “Beetlejuice Beetlejuice,” in theaters in September. New items for “Beetlejuice Beetlejuice” will continue to drop through the film’s release.

New TV event moments, including the third season of “The White Lotus,” due to air in early 2025, create opportunities for luxury licensing, allowing consumers to commemorate their latest visit to the resort and spa with high-end, brand-inspired products. Nostalgia remains a big hit with audiences, with films like ’80s cult classic “Gremlins.”

Visit Warner Bros. Discovery at Brand Licensing Europe on stand #B121.

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