Trevco Acquires Mandarin International Brands

BLE 2021: The e-commerce solutions provider for licensed IP is under new ownership.
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License Global

November 19, 2021

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Trevco has announced its acquisition of Mandarin International Brands (MIB), a U.K. and Europe e-commerce solutions provider for licensed IP. MIB’s 130-person team joins Trevco to deliver turnkey, fully integrated product design, photography, marketing, sourcing, manufacturing, decorating, warehousing and fulfillment.

MIB designs and sells its products through Amazon U.K. and Europe, Vente Privee, Zalando and others. Trevco will leverage its proprietary technology, “T-Commerce,” and digital advertising technologies to scale Mandarin’s U.K. and European footprint across DTC and wholesale e-commerce channels to now span globally, making Trevco the only vertically integrated, POD company that can design, develop and fulfill a licensed brand’s DTC web store.

Trevco will further invest $10 million into the U.K. and Central Europe over the next 24 months, expanding its apparel and non-apparel POD capabilities. This will give U.K. and European-based licensed IP and customers access to nearly 1,200

new POD product types across fashion, home, drinkware and accessories. Trevco will also offer its premium brands, SuburbanRiot and Popfunk, to U.K. and European customers.

“After getting to know the management team at Mandarin, and spending time in London, the U.K. and Europe, it became clear that e-commerce was on the precipice of exploding, just like it did here in the U.S. five years ago,” says, Trevor George, chief executive officer, Trevco. “It’s like déjà vu for us at Trevco. We’ve seen e-commerce evolve in the licensed space, we created the playbook of how to win and we are excited to repeat in the U.K. and Europe.”

Trevco’s U.K. and Europe division will be run by the existing U.K.-based directors, Matthew Mackay and Stephen Nelson, who have both been at the company for over 15 years.

“Trevco’s acquisition is very exciting for all associated with Mandarin, especially our licensed partners. It’s going to accelerate our growth in both existing and new sales channels, while adding significant new dimensions to our vertically integrated group,” say Mackay and Nelson in a joint statement.

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