The global pandemic may have delayed 25th anniversary celebrations for the multiplayer board game, but it hasn’t delayed Catan’s transformation into a lifestyle brand.  

Launched in 1995, Catan is a gaming phenomenon, and the past year has only reaffirmed the game’s importance to its millions of fans as time spent apart has highlighted the unique ability of boardgames to bring people together.  

Today Catan is more than just a game, with a growing range of licensing partnerships announced by Asmodee Entertainment – the licensing arm of Catan’s English-language publisher and worldwide licensing partner, Asmodee Group – set to confirm Catan as one of the preeminent lifestyle brands from the world of tabletop gaming.  

Upcoming Catan merchandise will provide fans with coffee cups, tumblers and coasters – apt accessories for the dedicated Catan fan’s gaming sessions – along with buttons, pins, keychains, homewares and beach towels. These lifestyle products enable fans to show their love of the game and offer those secret handshakes by which fellow fans can recognize them. 

Asmodee has announced partnerships with established market leaders and innovative new names in lifestyle, collectibles and merchandise, including Ata-Boy, Rollacrit and Just Funky, with more announcements to follow.  

To find out more about the future of Catan as a lifestyle brand – and other things happening at Asmodee Entertainment – book an appointment at Licensing Expo Virtual 2021.