The Good Fight: How Purpose Breeds Success

The day three panel at BLE focused on the building blocks of brand success.
License Global

September 22, 2022

BLE Day 3 Keynote.
BLE Day 3 Keynote.

Day three of

Brand Licensing Europe

had a specific focus on sustainability, diversity, equity and inclusion. To help further that goal, a special panel entitled, “The Good Fight: How Purpose Breeds Success” featured five speakers sharing ideas on how they help their brand thrive while also keeping others and the planet in mind.  

Panelists included Nicolas Loufrani, founder and chief executive officer,

The Smiley Company

; Veronica Hart, executive vice president, global franchise planning and consumer product marketing,

Paramount

; Helena Mansell-Stopher, founder and chief executive officer,

Products of Change

; Kingston Myles, head of commercial development, English Heritage and moderator Will Stewart, founder and chief executive officer,

The Point.1888

. The five covered a variety of topics including how to set sustainability goals that are tangible, focusing on the mission and not just the products that hit shelves, keeping price and quality in mind when working with purpose and more. 

“It’s

important to find a brand that can work in tandem with yours,” says Myles. “They have to be able to walk the walk and talk the talk.” He also mentioned that it is okay to say no to a potential partner if missions and values don’t line up.  

“We have spent all week saying yes to most things,” says Myles. “But sometimes the most powerful word is, ‘No.’” 

But all the panelists agreed that working with purpose doesn’t have to be this big scary goal.  

To sum it all up, being a brand with purpose can simply mean, “Doing the right things for the right reasons,” says Mansell-Stopher.  

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