Created by Charles M. Shultz, one of the most influential cartoonists of all time, Peanuts has told the story of Charlie Brown, Snoopy and friends for 71 years. Going from a four-panel printed cartoon – published in 17,897 strips across 2,600 papers – to television series, holiday specials, movies and countless licensed goods, Peanuts has been described as “arguably the longest story ever told by one human being” (source: Robert Thompson). Today, Peanuts is a globally renowned brand, and the team at WildBrain CPLG is helping Peanuts Worldwide give something back to the fans.  

“When we were first discussing the idea of a global Peanuts initiative a couple of years ago, it was clear even then (pre-pandemic) that the world could really benefit from more empathy, more thoughtfulness, more care for the Earth and all its inhabitants, and just more happiness all around,” says Melissa Menta, senior vice president, marketing, communications, Peanuts Worldwide. “Who better to lead that kind of movement  

than Peanuts, which has been inspiring joy since 1950!”  

The Take Care with Peanuts initiative is a global effort – using original short videos, free lesson plans, family activities and philanthropic efforts, that lean on the influence of the iconic Peanuts characters to share vital messages of care.  

Read more about Peanuts Worldwide in the August 2021 issue of License Global.