RECUR, Sanrio Announce Hello Kitty NFT Partnership

BLE 2021: The partnership is the first time bringing the Hello Kitty brand into the digital collectible space.
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License Global

November 18, 2021


RECUR has announced a strategic partnership with Sanrio’s brand, Hello Kitty, to create a fan-focused platform that will bring the character to the NFT space for the first time.

RECUR is creating a bespoke experience for Hello Kitty fans to buy, collect and trade Hello Kitty NFTs as digital products and collectables. RECUR is eco-friendly and blockchain agnostic, ultimately enabling the Hello Kitty NFTs to be interoperable across chains. The Hello Kitty experience and NFTs will be available beginning in Q1 of 2022.

“To explore this new and innovative business is for us a big challenge,” says Silvia Figini, chief operating officer, Sanrio, EMEA, India and Oceania, and Mr Men, worldwide. “For Sanrio, stepping into the NFT space adds a new way of being part of contemporary culture and provides our fans a new way to enjoy our brand.”

Additionally, RECUR is announcing its first proprietary NFT that will be available for purchase on Dec. 9. The NFT, a “Portal Pass,” will offer early access to RECUR’s

entire IP library and experiences, among other forms of utility. The RECUR Pass will be available to purchase for 24 hours only.

“Sometimes you may find yourself thinking ‘I wish I could have been there when it happened,’”  Zach Bruch and Trevor George, cofounders, RECUR, said in a joint statement, “We are excited to share with our community that the RECUR Portal Pass is your chance. Through this one day, 24-hour sale, you will receive early access to what will be some of the greatest digital collectibles for generations to come, and that’s only the beginning. We are excited to be able to share our roadmap, one that features unbelievably extensive utility considering who our IP & collectible partners are.”

The RECUR Pass roadmap and details can be found at


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