Pinfinity Taps The Brand Liaison for Augmented Reality Collectables

The Brand Liaison has pinned down its latest client.

October 20, 2020

Pinfinity has announce a partnership with The Brand Liaison that will make the agency its licensing agent.

The Brand Liaison is exhibiting at Festival of Licensing, a month-long large-scale digital gathering that unites the global licensing industry to connect, learn, strike deals and do business on an international stage. The event takes place Oct. 6-29.

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The Brand Liaison will help Pinfinity continue to attract leading licensed properties and bring best in class licensors which will strengthen their position as the new face of the collectible pin world.

“We’re so happy to be working with the amazing team at The Brand Liaison,” says Hannah Arevalo, chief executive officer, Pinfinity. “It gives us an incredible opportunity to take the great work we’ve already done at Pinfinity and combine it with the experience and extensive network that The Brand Liaison has to take our business strategy and licensed products to a whole new level.”

Launched earlier this year, Pinfinity has already attracted an extensive list of top brands that they bring to life with their augmented reality enhanced enamel pins including

CAPCOM’s “Street Fighter” brand.

The Brand Liaison will be debuting Pinfinity at the Festival of Licensing on Oct. 21-23. At the Festival,

Matt Arevalo, co-founder and chief experience officer, Pinfinity, will also discuss Pinfinity’s business model and goals during Steven Heller’s “What do Licensee’s Want” seminar.

Want to learn more? This company is an exhibitor at Festival of Licensing. For more news like this or to experience the event, click here.