Over £6,000 Raised for The Light Fund at BLE 2024

Two show floor activations at Brand Licensing Europe 2024 have raised over £6,000 for the licensing industry charity, The Light Fund.

The Fuggler charity stand activation was asking visitors for a donation, for a chance to win a Baby Fugg by knocking down the teeth of either ‘Suspicious Fox’ or ‘Indecisive Monster’ using an X-Shot blaster from Fuggler partners, ZURU. The activation raised £2,162 over the course of the three days.

In addition, a charity clothing sale on the Products of Change stand raised £855.

With each donation being matched by Informa Markets, which owns the Global Licensing Group, the total figure raised for the Light Fund at BLE 2024 came to £6,034.

Brand Licensing Europe took place at ExCeL London from Sept. 24-26 and was the most attended version of the event in its 25-year history.

Products of Change sale at Brand Licensing Europe 2024