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August 25, 2021
Boat Rocker has announced a fresh raft of leading licensees for the preschool series, “Dino Ranch,” across categories for both the U.S., Canada and EMEA.
With multiple deals already completed by Boat Rocker for consumer categories in numerous territories, the latest deals expand the “Dino Ranch” licensing program into toddler bedding, hosiery, holiday ornaments, dress-up and compilation magazines, with more categories to follow.
Young fans in the U.S. and Canada can snuggle up with their heroes in a Dino Ranch-themed bedroom with toddler bedding from Baby Boom Consumer Products. High Point Design will be producing socks, hosiery and Fuzzy Babba slipper socks. Holiday ornaments from third-generation family firm Kurt S. Adler will also be available.
Two new deals have been signed for the EMEA region. Kids can become a “Dino Ranch” character with costumes and dress-up accessories from Rubies. Rubies will manufacture and distribute across multiple territories including the U.K. and Eire, France, Iberia, Italy, Benelux, Nordics, CEE, Australia and New Zealand. Kennedy Publishing will be producing “Dino Ranch” compilations featuring stickers, gifts, puzzles and coloring.
“’Dino Ranch’ has been an incredible success since hatching on Disney Junior, where it launched as the #1 preschool show,” says Kate Schlomann, executive vice president, brand management and content marketing, Boat Rocker Studios. “The ‘Dino Ranch’ YouTube channel (Youtube.com/DinoRanch) has engaged fans with a staggering 23M views in 7 months. We’ve seen a huge appetite for the show from viewers, licensees and retail buyers alike. Jazwares launched an early drop of the Blitz dino plush on Amazon.com in the U.S. and units completely sold out organically in less than two weeks! We are delighted to welcome another herd of partners to supply young fans with more exciting product across further key categories as public demand is high.”
These new licensees follow recently announced deals for publishing, apparel, swimwear, sleepwear, home décor, timepieces, dress-up and costume characters (U.S./Canada), which begin rollout in early 2022. Global master toy partner Jazwares will launch their “Dino” toy range this fall.
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