NERDS candy has announced a first-time partnership with Rube Goldberg, known for the famously complex “machines” that perform the simplest of tasks in the most creative and fun way possible. The partnership will allow NERDS to sponsor the Rube Goldberg contest.

As families continue to adjust to financial concerns in today’s economy while seeking ways to spark creativity, NERDS has committed to sponsoring 100 teams, up to 1,400 students/family groups, in the virtual 2021 Rube Goldberg Machine Contest: “Shake & Pour a Box of Nerds.”  

Parents and teachers can visit RubeGoldberg.com to learn more about the partnership and student enrollment details.

The deadline for the “Shake & Pour a Box of Nerds” contest is March 3, 2021. Winners will be announced on April 17, 2021. The first-place team will win a team trophy and a $250 award plus a matching amount for a favorite charity as well as Rube Goldberg swag. 

These brands were brought together by Rube Goldberg’s licensing agency, Brand Central. 

Brand Central will appear at this year's Festival of Licensing. To learn more, register now!