Perfetti van Melle Group has revealed that it has collaborated with artist Philip Colbert for its Mentos x The Lobstars catwalk slot at Brand Licensing Europe in September.

License Global

August 11, 2022

2 Min Read
Promotional image for Mentos and The Lobstars.
Promotional image for Mentos x The Lobstars.Mentos

Brand Licensing Europe is back at London’s ExCeL from Sept. 20-22 and the theme this year is fashion, which will weave its way throughout the event. Centrally located will be a series of high-end product showcases on a central catwalk, which will feature 10 choreographed performances over the three days. 

“We will present an exciting collaboration with our brand Mentos and the internationally renowned artist Philip Colbert,” says Christine Cool, global licensing manager, Perfetti van Melle Group. “The Mentos x The Lobstars collection, is inspired by the mint brand and the collection of unique Lobster Portrait NFT’s that were recently released by the artist on Decentraland, covering 57 parcels.” 

The man behind the bespoke artwork is British contemporary pop artist Philip Colbert, who has created a global following for his cartoon lobster persona, his pop history paintings and the recent creation of the digital community known as “Lobstars”.

In this collection, his cartoon lobster characters twist and toy around with Mentos in the three dimensional surrealist universe for which the artist is famous. From the shimmer of sequined pieces with shiny clutches, to skater dresses and bomber jackets with city totes or cool swimwear, it all fits in the Mentos x Lobstars community.

Related:10 Minutes With … Perfetti van Melle

The result are twelve exciting outfits that will be showcased with a splash at the Food and Beverage catwalk at BLE on Wednesday Sept. 21 at 10 am.

“I’m very excited to announce the collaboration between my digital NFT project The Lobstars and the iconic Mentos brand," says Philip Colbert. "Mentos is one of those brand’s I grew up with, so their logo and product is deeply connected to my memory and nostalgia of growing up, always keeping things fresh."

“The success of the Lobstars digital community has created amazing opportunities to push the possibilities for digital and real-world activations. Art for all has always been my philosophy. The spirit of Minty fresh branding is a fun visual mix for The Lobstars aesthetic.” 

Brand Licensing Europe returns to London's ExCeL from Sept. 20-22, with exhibitors spanning a range of categories, a new fashion theme highlighting exciting lines from leading brands, exciting seminar content and more!   

You can find Perfetti van Melle Group at booth D240. Click here to register for BLE 2022.  

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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