Mattel, Warner Bros. to Keynote Licensing Expo Virtual

, in partnership with industry trade association 

Licensing International

, will host keynotes presented by Mattel executive leadership and Warner Bros. Consumer Products. 

Pam Lifford, president, global brands and experiences, WarnerMedia, and Robert Oberschelp, senior vice president, global franchise management and brand product, Warner Bros. Consumer Products, will deliver "Unlocking the Fan Power of Global Franchises," moderated by Amanda Cioletti, content director, License Global, on Aug. 24.  

Richard Dickson, president and chief operating officer, Mattel and Roz Nowicki, head, global consumer products and franchise marketing, Mattel, will give the keynote on Aug. 26. 

Lifford and Oberschelp will give a fireside conversation that will touch on everything from the power of super fandom to leveraging e-commerce channels in 2021 and 2022, when to pull on direct-to-consumer levers, how to maximize multiple platforms, enhancing collaborations and in-store retail, and so

Dickson and Nowicki will take the virtual stage in a fireside chat." Mattel and Living its Brand Purpose" will explore how the IP-driven, high-performing toy and entertainment company empowers the next generation by introducing purpose-driven products from their suite of iconic brands.  

To tune into the free-to-attend keynote presentations, register 

here

.  

In addition to presenting world-class education, Licensing Expo Virtual is designed strategically to advance the industry through peer-to-peer connection, networking, and deal-making, with searchable IP discovery at the forefront. 

Register now to attend Licensing Expo Virtual 

here

.