Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
November 17, 2021
Love Monster, the star of CBeebies’ animated adventure series for preschoolers by Boat Rocker Studios, is teaming up with Comic Relief to help raise money for Red Nose Day 2022.
“Full of heart and fun, ‘Love Monster’ celebrates inclusive behavior and collaboration, with a lovable hero who’s always searching for the right thing to do,” says Nicola Herrmann, brand director, Boat Rocker Studios. “It makes Love Monster the perfect choice to help youngsters get together to raise funds for this fantastic cause and we look forward to seeing him wearing his red nose with pride!”
The collaboration will see the character feature on the Red Nose Day early years fundraising packs. Red Nose Day takes place on March 18. Tying in with Love Monster’s love of DJing and partying with the residents of Fluffytown, the pack has a festival theme and contains everything young fundraisers need to help raise money and help change lives. It explains the background to Red Nose Day, gives ideas and tips for nursery fundraising activities and provides information such as sponsorship forms and how to submit donations.
In addition to a host of activities, this year Comic Relief is also producing a range of bespoke mental health learning resources for nurseries. The resources will support early years practitioners increasing awareness with young children around mental health and how to explore emotions. A range of real-life case studies will also be made available to help practitioners demonstrate to children how their fundraising efforts can make a difference to the lives of others.
“BBC Children’s is thrilled to be teaming up with Comic Relief once again,” says Tony Reed, genre lead, puppetry and animation, BBC Children’s Productions. “’Love Monster’ helps the BBC’s youngest audience to understand why they are feeling what they are feeling and how to deal with their emotions, as well as lashings of fun, the Red Nose Day packs will give preschoolers further tools to support their mental health and emotional well-being all wrapped in the loveable and huggable world of ‘Love Monster.’ This really is a wonderful collaboration, and we are proud to be involved.”
The pack will be available to download from comicrelief.com/rednoseday in January and will be shared with thousands of nurseries across the country.
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
Subscribe for updates directly into your inbox.
You May Also Like