Sponsored By

Line Friends Continues to Expand 2

The brand, having operated more than 250 stores worldwide, has increased its presence through collaborations.

License Global

August 23, 2021

1 Min Read
LineFriendsStore.png

As part of its ongoing 10th anniversary celebration, Line Friends has recently collaborated with Minions.  

Minions x Brown & Friends features Minions Kevin, Bob and Stuart along with Line Friends’ Brown and Sally in the Minion outfit of overalls and goggles. The collection features lawn chairs and stuffed animals.  

In recent years, Line Friends has done numerous collaborations with global brands including Bang & Olufsen, Anti-Social Social Club, Casetify, Beats by Dr. Dre, L'Occitane and Converse.  

Along with brand collaborations licensing agreements, Line Friends has also launched BT21, a collaboration with K-Pop group BTS that includes the animated show “BT21 Universe.” Line Friends also has an agreement with streaming service Netflix, for its namesake show coming soon.  

Line Friends also has an e-commerce presence through Line Friends Creator, which allows consumers to purchase customized items and a Line Friends Collection where consumers can purchase items from full ranges of merchandise.  

Read more about:

Line Friends

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like