Saltmarsh has spent the bulk of his career in licensing-focused roles at media companies including BBC Worldwide and Nelvana. Most recently he served as director of licensing and retail for the U.K. and Nordics at Turner Broadcasting. At Turner he oversaw the consumer product and marketing activities for properties such as “Ben 10,” “Powerpuff Girls” and “Rick & Morty.”
“We are thrilled to have Graham on board, leading the charge in the U.K. for Licensing International,” says Maura Regan, president, Licensing International. “His deep understanding of the U.K. licensing community, combined with a fantastic ‘can do’ attitude is a wonderful addition to the Licensing International team.”
Saltmarsh’s appointment marks the beginning of a new chapter for Licensing International in the U.K., the world’s second-largest licensing market. In this role, he will be responsiblefor advancing the business of licensing across all sectors of the industry in the U.K., creating programs in support of current members and developing initiatives to meet the needs of future members.
“In these trying times it’s more important than ever to bring all the different elements of this amazing industry together to share knowledge and expertise,” says Saltmarsh. “I am looking forward to working with Licensing International and to connecting people who are passionate about licensing and retail to drive the business forward.”
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