August 3, 2022
Licensing International and Brand Licensing Europe are launching an all-new re-imagined program for Licensing U 2022. The program will feature both pre-show and at-show content to educate those new to licensing with everything they need to know about the $300 billion licensing industry, and will include a series of online content, an orientation tour of BLE, in-person networking and mentoring.
“This new Licensing U program will deliver expert-led education and act as a platform for much-needed conversations,” says Maura Regan, president, Licensing International. “For those at the beginning of their licensing journey, we will provide the tools and contacts to support you. And, in the lead-up to BLE, Licensing U will provide industry professionals with all the information they need as they prepare for the show, as well as create opportunities for them to put those new skills into action through extended networking and mentoring opportunities at the event.”
“We’ve carried out extensive research into the needs of licensing professionals who are new to the industry and/or new to BLE,” says Anna Knight, senior vice president, licensing, Informa Markets. “We found a real desire for education in the run up to BLE, as well as access to even more networking opportunities while they are at the event. We’ve reviewed the Licensing U offering in partnership with Licensing International to accommodate both needs and to curate a program that will help newcomers succeed in licensing and get the most from BLE.”
Ahead of BLE
The new Licensing U program will include six pre-show online sessions (each supported with complementary downloadable materials) to arm attendees with the practical information they need before arriving at BLE, with highlights including:
Licensing 101: The Basics of Licensing
The Legal & Financials of Licensing: What You Need to Know
Style Guides: How to Present Your Brand to the Market and Understand Trends
A Global Market Overview with Licensing International
Top Tips for a Successful Visit to BLE
Delegates will also receive access to Concierge Matchmaking for BLE to help them pre-book meetings with key exhibitors who are relevant to their business objectives.
Once at the show, Licensing U participants are invited to join the new Orientation Sessions and Show Tours led by the BLE team Tuesday, Sept. 20, and Wednesday, Sept. 21, starting in the License Global Theater. They will also be welcome to take part in exclusive speed networking and mentoring sessions with industry experts and key players in licensing.
Only 250 passes are available for the in-person elements of Licensing U and these passes are available on a first-come, first-served basis.
Brand Licensing Europe is the leading European event for licensing and brand extension, taking place Sept. 20-22 at ExCeL London and visitors can register for free online.
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