Licensing Expo Virtual Reveals New Digital Brand Roadshows

, the world's largest event dedicated to licensing and brand extension produced in partnership with industry trade association

Licensing International

, has announced the full speaker list for the all-new

Digital Brand Roadshows

.

The Digital Brand Roadshows program offers Licensing Expo attendees the opportunity to experience a collection of six thematic live roadshows that spotlight the best in upcoming brands, new content releases and some of the most compelling IP portfolios available to license based on the latest industry trends.  

“IP discovery is a key component to this year's event," says Anna Knight, vice president, licensing, Informa Markets. "We are thrilled to share that the inaugural launch of Digital Brand Roadshows has attracted speakers from world-renowned brands such as Penguin Random House U.K., Dr. Seuss Enterprises, Yale University, MGM and Acamar Films who are seeking to build partnerships with licensees and retailers. The Digital Brand Roadshows

Consisting of 40-minute live broadcasts, the new program collates a broad-cross section of brands, spotlight a selection of the thousands of IPs available for license throughout the event.

The complete session and speaker list can be found below:

Collaborations & Partnerships – August 24 at 12 p.m. PST

There is something beautiful that happens when two brands partner up with the same purpose to create some of our most valued products. This session will highlight exhibitors who have succeeded through compelling collaborations to create authentic and marketable products, services or experiences.

New Exhibitors to the Event – August 24 at 3 p.m. PST

This session will showcase exhibitors who are brand-new to the Licensing Expo Virtual platform, covering an array of markets and product ranges and highlighting for attendees the latest IP and brands on offer.

Heritage & Nostalgia – August 25 at 11 a.m. PST

Time and time again, consumers prove that nothing can top the feeling you get when a product takes you back to your childhood or helps you to escape to a different place in time. This session will shine a spotlight on exhibitors who have withstood the test of time by continually delivering nostalgic content and products that always are a winner at retail.

Licensing Around the World – August 25 at 3 p.m. PST

Think globally, act locally is the saying. The ability to appeal to a varied mix of consumers across differing demographics is something truly unique. This session will showcase brands who have proven successful in bringing products to market across a range of diverse regions.

The Live Experience – August 26 at 11 a.m. PST

The desire to have first-hand experiences motivates consumers to engage and share within their networks. This session will cover brands who are excelling in creating a captivating, immersive and unforgettable in-person event or experience for fans and consumers.

Animation & Anime – August 26 at 3 p.m. PST

Content is king, and animation it’s crown. When companies hold characters that are so unique and have a wide appeal across ages and ranges, the licensed product opportunities are almost limitless. This session will focus on brands that have brought animation to life through new opportunities, collaborations and product innovations.

The Digital Brand Roadshows are available exclusively to Licensing Expo Virtual attendees. All brands taking part are exhibiting at the event alongside more than 200 others; attendees can

register for free now

to pre-book meetings with them at the event.

All content will be showcased live during the event and available on-demand for three months after the event ends.

Latest exhibitors confirmed at Licensing Expo Virtual include Global Icons, Country Music Association, Studio 100, Bridging Group Korea joining Fruit of the Loom, Warner Bros, Buzzfeed, Unicorn Jazz, WWE, Activision, Pokémon, Peanuts Worldwide, Beanstalk and more than 200 others.