License This! Submissions Close This Friday

Winners will be chosen at Brand Licensing Europe, taking place on Sept. 20-22.

License Global

August 23, 2022

2 Min Read
License This! logo.
License This! logo.Global Licensing Group

Entries close on Aug. 26 for Brand Licensing Europe’s Kelvyn Gardner License This! competition, which boosts the profile of new brands, illustrators, inventors and product designers and helps them to break into the $300 billion global licensing market. 

Entrants are invited to enter one of three categories. The first two are aimed at unlicensed brands and properties – often with a focus on illustration, publishing or animation – who are keen to secure a licensing deal or agency representation.  

They are: 

  • Kelvyn Gardner License This! Character & Animation

  • Kelvyn Gardner License This! Brand & Design

When judging, the panel looks for new creative concepts, which have the potential to inspire multiple product categories. The winners receive a free exhibition stand at BLE 2023.  

Additionally, student designers and inventors are invited to enter a third award category, which made its successful debut in 2021, for the first time: 

  • Product Design in partnership with Mojo Nation

From 2022, the Product Design category will open to students from further education or university level to enter. Working alongside local universities and schools, students will be competing with one another to showcase innovation in toy design. 

BLE will partner with animation studio, Aardman Animations, once again and students will be asked to use the studio’s Wallace & Gromit IP as inspiration. Applicants will be asked to submit concepts based around the following entry guidelines: 

Related:10 Minutes With … Aardman Animations

  • Concept must be a Wallace & Gromit-branded toy with an emphasis on STEM Learning

  • Entry must focus on technology and engineering, which are strong themes from the Wallace & Gromit adventures

  • Careful consideration must be given to sustainable materials and manufacturing processes

  • The toy must have an RRP below £30

“We are so excited to be able to open to doors to students, not only to highlight the best in innovation and fresh concepts but also to give a platform to new talent into the licensing industry,” says Anna Knight, senior vice president, licensing, Informa Markets. 

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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