Key Growth Areas: U.K. and Europe

U.K. and European trends within lockdown have highlighted trends that retailers, consumer product manufacturers, brands and licensees should consider for years to come.
Ben Roberts

October 2, 2020

U.K. Europe on Globe.png

Certain U.K. and European trends within lockdown have hinted at huge potential for retailers, consumer product manufacturers, brands and licensees in 2021. Ahead of the first week of

Festival of Licensing

License Global

breaks down the categories that are helping shape the future of retail in the U.K. and Europe.

Fast Market Consumer Goods

Cooking and baking were key consumer growth areas during lockdown in the U.K. and Europe. While frozen foods saw a leap across all regions, consumers have been working on their skills in the kitchen with nostalgic brands in a time of global crisis.

Sports and Activewear

The U.K. and Europe saw growth in the activewear market thanks to the widespread adoption of digital fitness classes (

Savills Retail

), and will continue to bolster the overall sports licensing market in 2021.

Home and Garden

At the start of lockdown, home working was a core trend of impulse purchases online. It sees consistent growth as we not only look to settle in but seek projects to keep us occupied for many seasons to come.

Virtual Experiences

Virtual experiences, non-competitive

gaming and virtual reality can bring retail, museums, travel destinations and education to life and connect us with families and communities in lockdown.

Learn More

To learn more about the latest licensing trends in Europe be sure to attend the 

Festival of Licensing

, a month-long large-scale digital gathering that unites the global licensing industry to connect, learn, strike deals and do business on an international stage. Week one kicks off to on Oct. 5 and focuses entirely on licensing in Europe and the U.K.

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