breaks down the categories that are helping shape the future of retail in the U.K. and Europe.
Fast Market Consumer Goods
Cooking and baking were key consumer growth areas during lockdown in the U.K. and Europe. While frozen foods saw a leap across all regions, consumers have been working on their skills in the kitchen with nostalgic brands in a time of global crisis.
Sports and Activewear
The U.K. and Europe saw growth in the activewear market thanks to the widespread adoption of digital fitness classes (
), and will continue to bolster the overall sports licensing market in 2021.
Home and Garden
At the start of lockdown, home working was a core trend of impulse purchases online. It sees consistent growth as we not only look to settle in but seek projects to keep us occupied for many seasons to come.
Virtual experiences, non-competitive
To learn more about the latest licensing trends in Europe be sure to attend the
, a month-long large-scale digital gathering that unites the global licensing industry to connect, learn, strike deals and do business on an international stage. Week one kicks off to on Oct. 5 and focuses entirely on licensing in Europe and the U.K.
Read more about:
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.