Key Growth Areas: Asia

Learn about the trends that have begun to emerge in retail and licensing in Asia as the industry aims to gain a clearer picture on a post-COVID world.
License Global

October 9, 2020

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Certain trends amid lockdown have hinted at huge potential for retailers, consumer product manufacturers, brands and licensees in 2021. Ahead of the first week of

Festival of Licensing

License Global

breaks down the categories that are helping shape the future of retail in Asia.

Video Games

According to a study from

Niko Partners

, more than 81 percent of respondents in Asia reported spending more money on games as a whole during lockdown.

Luxury Retail

Audience-free fashion shows such as

Louis Vuitton

– whose live-streamed fashion show garnered more than 50 million views on Weibo alone – were able to reach audiences at home.

Music Consumer Product Licensing

K-Pop artists continue to drive international revenue. Global music icons

BTS

generated $130 million in revenue in 2019.

Character/Anime

As people continue to stream even more content in lockdown, the popularity of streaming content looks to only continue in the coming months and years. Streaming players such as Crunchyroll announced this year that they crossed the

three million subscriber

mark.

Learn More

To learn more about

the latest licensing trends in Europe be sure to attend the 

Festival of Licensing

, a month-long large-scale digital gathering that unites the global licensing industry to connect, learn, strike deals and do business on an international stage. Week one kicks off to on Oct. 13 and focuses entirely on licensing in Asia.

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