breaks down the categories that are helping shape the future of retail in Asia.
According to a study fromNiko Partners
, more than 81 percent of respondents in Asia reported spending more money on games as a whole during lockdown.
Audience-free fashion shows such asLouis Vuitton
– whose live-streamed fashion show garnered more than 50 million views on Weibo alone – were able to reach audiences at home.
Music Consumer Product Licensing
K-Pop artists continue to drive international revenue. Global music iconsBTS
generated $130 million in revenue in 2019.
As people continue to stream even more content in lockdown, the popularity of streaming content looks to only continue in the coming months and years. Streaming players such as Crunchyroll announced this year that they crossed thethree million subscriber
To learn more about
, a month-long large-scale digital gathering that unites the global licensing industry to connect, learn, strike deals and do business on an international stage. Week one kicks off to on Oct. 13 and focuses entirely on licensing in Asia.
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