Key Growth Areas The Americas

Despite massive changes to business as we know it, some industries will emerge unscathed, if not triumphant, post-lockdown.
License Global

October 15, 2020

Key Growth Areas The Americas.png

Despite massive changes to business as we know it, some industries will emerge unscathed, if not triumphant, post-lockdown. Ahead of the third week of

Festival of Licensing

License Global

breaks down the categories that are helping shape the future of retail in the Americas.

Influencers

The role of social influencers continues to grow in a post-lockdown world that caused consumers to flock to platforms like TikTok for entertainment and connectivity.

Social Commerce

Shoppable ads and social media in-app shopping will likely become a key channel for online purchases in the months ahead and in 2021.

Homewares

The homewares sector will continue to surge notably as consumers work from home and spend more time indoors. Expect spikes in licensed bedding, cookware and kitchen items.

Publishing

Books, particularly kids’ content and edutainment, is a major growing segment thanks to lockdown and 2020 school closures.

Learn More

To learn more about the latest licensing trends be sure to attend the 

Festival of Licensing

, a month-long digital gathering that unites

the global licensing industry to connect, learn, strike deals and do business on an international stage. Week three kicks off to on Oct. 20 and focuses entirely on licensing in America.

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