breaks down the categories that are helping shape the future of retail in the Americas.
The role of social influencers continues to grow in a post-lockdown world that caused consumers to flock to platforms like TikTok for entertainment and connectivity.
Shoppable ads and social media in-app shopping will likely become a key channel for online purchases in the months ahead and in 2021.
The homewares sector will continue to surge notably as consumers work from home and spend more time indoors. Expect spikes in licensed bedding, cookware and kitchen items.
Books, particularly kids’ content and edutainment, is a major growing segment thanks to lockdown and 2020 school closures.
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