The winners of the Kelvyn Gardner License This! awards were announced on the final day of Brand Licensing Europe.

There were three categories for 2021, including a Product Design award launched in partnership with Mojo Nation. Designers were tasked to invent a desktop accessory inspired by Aardman’s “Morph” IP.

The Character & Animation and Brand & Design categories were both specific to unlicensed brands and properties, and judges looked for new creative concepts that had the potential to spread across multiple product categories. 

The Kelvyn Gardner License This! winners are:

“The standard of entries this year for the Kelvyn Gardner License This! competition was very high,” says Ian Downes, director, Start Licensing, and chair of the judging panel. “It was encouraging to see so many original ideas and concepts. The entrants put a lot of effort into the competition crafting some compelling entries and it was tough to draw up a shortlist. Based on the quality of entries, there is no shortage of creativity in and around licensing now and the industry can be assured there is plenty of fresh thinking going on.”