There were three categories for 2021, including a Product Design award launched in partnership with Mojo Nation. Designers were tasked to invent a desktop accessory inspired by Aardman’s “Morph” IP.
The Character & Animation and Brand & Design categories were both specific to unlicensed brands and properties, and judges looked for new creative concepts that had the potential to spread across multiple product categories.
The Kelvyn Gardner License This! winners are:
- Brand & Design Category: Sophie Jonas-Hill and Tea for Tattoo
- Character & Animation: Joel Mercer and Seeding Cards & Gifts
- Product Design: Wayne Lindsay – Imaginnovation
“The standard of entries this year for the Kelvyn Gardner License This! competition was very high,” says Ian Downes, director, Start Licensing, and chair of the judging panel. “It was encouraging to see so many original ideas and concepts. The entrants put a lot of effort into the competition crafting some compelling entries and it was tough to draw up a shortlist. Based on the quality of entries, there is no shortage
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