Infinity Brands has announced a partnership with Global Brands Group to license the Le Tigre lifestyle sportswear brand.

Infinity Brands is exhibiting at Festival of Licensing, a month-long large-scale digital gathering that unites the global licensing industry to connect, learn, strike deals and do business on an international stage. The event takes place Oct. 6-29. Register for free now!

"A heritage brand with bold and playful designs, Le Tigre is a great addition to our strong portfolio as we look to expand our work with leading consumer connected brands," says Ron Ventricelli, president, North America, Global Brands. "There is significant consumer demand for lifestyle brands that prioritize both fashion and function, and we are proud to partner with Infinity Brands to introduce Le Tigre to a whole new generation and support the brand's growth."

As part of the agreement with Infinity Brands, Global Brands will expand the Le Tigre brand into several new categories, including men's, ladies' and children's sportswear and footwear, with distribution in North America, the U.K., Europe, China and South Korea.

"Le Tigre represents a lifestyle inspired by retro and colorful design, and the brand resonates with a modern individual who has a carefree style," says Ike S. Franco, managing partner, Infinity Brands. "Global Brand's distribution and design expertise will help Le Tigre reach its full potential as a top global heritage brand. We are excited to partner with Global Brands to develop a multi-faceted partnership across several geographic regions spanning the world."

The Le Tigre season launching under Global Brand's direction will be available in spring of 2021.

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