Hasbro Announces Peppa Pig Early Years Learning Program 'Learn with Peppa'

BLE 2021: Hasbro kicks off program with learning app in 2022. Publishing Program with Ladybird, an imprint of Penguin Random House, to launch in January 2023.

License Global

November 17, 2021

Hasbro, a global toy and entertainment company, has announced “Learn with Peppa” – a major new brand extension to help promote early years learning. Towards the end of 2022, the program will kick off with Hasbro’s in-house developed learning app. The offering will expand in January 2023 through an extensive publishing program with Ladybird, an imprint of Penguin Random House, in English speaking markets outside of North America, with the publisher managing rights for most other languages as well. “Learn with Peppa” will also offer a new range of play experiences that can help deliver educational benefits. The rollout will be supported with content and marketing plans.

“Our research has shown that families all over the world turn to loved and trusted brands like Peppa Pig to help support them in their child’s early years development and learning,” says Esra Cafer, senior vice president, global brand management, Hasbro. “Themes of early years learning feature regularly in the show’s storylines, so the ‘Learn with Peppa’ program feels a natural expansion for the brand. We are excited to bring this initiative to life to help kids have fun and learn alongside their favorite animated characters.”

“Early

years learning is such a crucial time for parents and their young ones, and we’re excited to help make those moments easier with the ‘Learn with Peppa’ program,” says Casey Collins, general manager and senior vice president, global licensed consumer products, Hasbro. “This sector opens up a huge door for the brand and allows us to create all sorts of products and interactive experiences for kids. Early education is an extremely important category for Peppa Pig, and we envision so many great opportunities to come out of this new program. I am certain families will be excited for what’s to come.”

The Learn with Peppa app will provide a preschool education-based learning experience for kids aged 3-5, and their grownups, that combines the humor and appeal of Peppa Pig with a carefully crafted, learning framework to help support early childhood development and encourage kids to be active, engage and eager learners. It will help preschoolers embrace learning through exploration, creativity, humor and play; with learning activities that adapt to a child's experience and development. The app will complement the series offered by Ladybird so kids can enjoy them together and independently.

The Ladybird publishing plan will offer more than 80 titles within its first year of launch, including phonics books in five levels, as well as novelty, board and activity books covering a range of early learning concepts. Working in tandem with the “Learn with Peppa” app, the Ladybird “Learn with Peppa” publishing program will provide engaging educational content to support every child’s early development.