“Our research has shown that families all over the world turn to loved and trusted brands like Peppa Pig to help support them in their child’s early years development and learning,” says Esra Cafer, senior vice president, global brand management, Hasbro. “Themes of early years learning feature regularly in the show’s storylines, so the ‘Learn with Peppa’ program feels a natural expansion for the brand. We are excited to bring this initiative to life to help kids have fun and learn alongside their favorite animated characters.”
The Learn with Peppa app will provide a preschool education-based learning experience for kids aged 3-5, and their grownups, that combines the humor and appeal of Peppa Pig with a carefully crafted, learning framework to help support early childhood development and encourage kids to be active, engage and eager learners. It will help preschoolers embrace learning through exploration, creativity, humor and play; with learning activities that adapt to a child's experience and development. The app will complement the series offered by Ladybird so kids can enjoy them together and independently.
The Ladybird publishing plan will offer more than 80 titles within its first year of launch, including phonics books in five levels, as well as novelty, board and activity books covering a range of early learning concepts. Working in tandem with the “Learn with Peppa” app, the Ladybird “Learn with Peppa” publishing program will provide engaging educational content to support every child’s early development.
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