to include eOne brands, following the recent integration of Hasbro and eOne.
“We are maximizing our local partnership with WildBrain CPLG Benelux and adding ‘Peppa Pig,’ ‘PJ Masks’ and ‘Ricky Zoom,’” says Marianne James, vice president, Hasbro Consumer Products EMEA. “With WildBrain CPLG’s local retail relationships, we see this region as a strong growth market to deepen our consumer connections across merchandising, publishing, promotions and short-term location-based entertainment.”
Originally, the deal encompassed only Hasbro properties like NERF and “My Little Pony.” With this expansion, multiple well-known properties in the U.K. will make their way to licensed products in the Benelux region.
“The expansion of Hasbro’s brand portfolio with the addition of eOne’s beloved global preschool brands including ‘Peppa Pig,’ ‘PJ Masks’ and ‘Ricky Zoom,’ has added significant firepower to
Both Hasbro and WildBrain CPLG will be exhibiting at this October's Festival of Licensing.Click here to register!
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