Festival of Licensing Unveils Community and Wellbeing Program

ViacomCBS Consumer Products will officially sponsor a community and wellbeing program at Festival of Licensing.
License Global

September 4, 2020

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Festival of Licensing

, the month-long virtual gathering celebrating the global licensing industry from Oct. 6-29, unveils its Community and Wellbeing program today, sponsored by ViacomCBS Consumer Products.

The online program will feature the following complementary elements.

1.  Exclusive wellbeing sessions brought to you by ViacomCBS Consumer Products that will include: 

  • Family Friendly Dance & Yoga
    Drawing from Nick Jr. exercise videos, festival goers will be encouraged to take a break from the serious stuff to have fun and exercise with their kids;
     
    • Retro Workout Class
      Neon? Check. Headbands? Check. You’re ready for the Festival of Licensing retro workout. Featuring MTV products in a high-energy workout class with a soundtrack that raises heartrates and celebrates the classic MTV of the ‘80s and ‘90s, the Festival retro workout will also showcase the ‘MTV Move’ pro-social initiative; and
       
      • Self-Care
        A self-care expert from the ViacomCBS Wellness studio will share easy tips on nutrition, sleep and exercise, as well as showcase some funny moments from iconic characters practicing the same habits. The self-care session will end with a guided meditation and a welcome chance to unwind.

        2.  Business Mentoring and Advice Clinics

        Festival goers can take advantage of in-region business mentoring and advice clinics offering

        legal, financial and career advice. Speed networking sessions will also be available to those looking for new job opportunities.

        3. Global charity fundraiser in support of The Light Fund, Magic Wheelchair and Licensing International Small Business Global Grants Fund

        A huge charity fundraiser involving the global licensing industry and beyond will launch very shortly – watch this space for details. 

        “We’re delighted to be working alongside ViacomCBS to bring valuable – and much needed – community

        and wellbeing content to Festival of Licensing attendees from all over the world,” says Anna Knight, vice president, Global Licensing Group, Informa Markets. “Surviving through COVID has been incredibly challenging for many – whether financially, physically or emotionally – and it’s important that Festival both acknowledges this and provides meaningful support where we can.”

        Festival of Licensing runs online Oct. 6-29. Brands interested in exhibiting or sponsorship opportunities should visit

        FestivalOfLicensing.com

        , where free visitor registration is also open.

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