Exhibitor Spotlight: Caroline Mickler at Brand Licensing Europe

Caroline Mickler Limited is an award-winning, independent licensing agency exhibiting at this year’s Brand Licensing Europe. With an understanding of a brand’s DNA and how to translate it onto merchandise, its licensing programs include “Fifty Shades of Grey,” “Horrid Henry,” Toxic Waste Hazardously Sour Candy and more. 

In 2022, Caroline Mickler celebrated ten years of licensing for the “Fifty Shades of Grey” series and added new licensees to Novel Entertainment’s “Horrid Henry” and Toxic Waste Hazardously Sour Candy campaigns. Late last year, Caroline Mickler was appointed the licensing agency for Stanley Kubrick Classics, and in the years prior, the agency also inked deals for fashion photographer, Norman Parkinson, and Paul McCartney’s “Hey Grandude.” 

Caroline Mickler will be at BLE discussing the ongoing development of licensing for “Horrid Henry,” along with her company’s plans for the coming year including two new licenses for the brand. 

Winning Moves, a maker of international family games, has launched a special “Horrid Henry” edition of the classic Top Trumps card game. Games, toys and arts and crafts developer, John Adams Leisure, meanwhile, is planning a “Horrid Henry” version of its popular book-making studio, Bookeez. 

“We’re thrilled to announce these partnerships with two major players in the games market for ‘Horrid Henry,’” says Caroline Mickler, owner, Caroline Mickler Limited. “Both licenses underline the continuing strength of the brand across multiple media; they also brilliantly capture the humor and irreverence that make Henry and his adventures so popular.” 

Related:Exhibitor Spotlight: All3Media at Brand Licensing Europe

Learn more about Caroline Mickler and its latest deals at stand A162 at Brand Licensing Europe. Register for the event here.