Dependable Solutions Celebrates Sweet 16!

There’s a team of 38 supporting 70 clients around the world from offices in the U.S., U.K. and Asia.
License Global

August 24, 2021

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Back in 2002, while the music industry was struggling, the consumer product licensing industry was thriving and only continuing to build. So, Marty Malysz, president, Dependable Solutions, knew where the grass was greener.  

The company’s grand opening in 2005 had its entire focus on brands, brands and more brands. Immediately, it enjoyed success with Jesse James, which had “West Coast Choppers” on TV at that time through Paragon Business Management. Dependable Solutions signed its first licensee client, Shaw Creations, creating themed umbrellas licensed from Nickelodeon, Disney and other entertainment brands.  

“I remember crowding into our little 10x10 Licensing International booth at Javits Center,” says Malysz. “We were exuberant to finally be in consumer products.” 


Because the licensing business had a growing global footprint, business started to sail in 2007 with its first international client, Licensing International Management in Australia. LIM later became Velocity Brand Management,

managing licensing for National Rugby League and Australian Cricket. Through its relationship with VBM, the company now automates Australian Football League and National Basketball League and many Australian sports.  

Soon realizing that many of its clients had a pressing need to link product approvals and creative asset systems to contracts and finance to have one, complete end-to-end solution, in 2008, it introduced creative compliance tools to manage and capture the history over the entire approval process. This continuous development of the company’s products and services has led to success and served its clients well, landing major accounts such as Sanrio, Elvis Presley Enterprises and Gmodelo.  

In Europe, Dependable Solutions signed initial clients including Global Trademark Licensing, Chelsea FC and Sega. In 2011, it opened U.K. offices, which have grown to support all clients across the U.K., Germany, France and Italy. With both large and small accounts, the company continued to expand its client services, sales and programming teams across the globe. In 2016, a previously sold division was reacquired with original music and media licensing software, adding another software solution to its suite of products.  

Now there’s a team of 38 supporting 70 clients around the world from offices in the U.S., U.K. and Asia.  

“We know that hard work and steadfast dedication from our employees delivering superior customer service exists throughout our entire organization,” says Malysz.  

When asked what the future holds for Dependable Solutions, Malysz says, “We will continue to dedicate ourselves to constant innovation and improved efficiency. To provide our clients with the highest quality of service and cutting-edge software solutions.”  

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