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Crunchyroll Announces New Partnerships at Virtual Expo

Crunchyroll revealed projects with Adult Swim, Sentai Filmworks and Loot Crate at the debut event.

License Global

September 4, 2020

2 Min Read

Crunchyroll has announced at Virtual Crunchyroll Expo a slate of new partnerships at Virtual Crunchyroll Expo, the digital edition of Crunchyroll’s yearly flagship anime convention.

The anime company will once again work with Adult Swim on the production of “Shenmue,” an original anime series based on the SEGA game franchise. Crunchyroll and Adult Swim Production is slated for 13 episodes. It will stream worldwide outside of Japan and mainland China on Crunchyroll, and air on Adult Swim’s Toonami in the domestic U.S.

“The first ‘Shenmue’ video game was released more than 20 years ago and we’re so excited to be working again with Adult Swim to bring this franchise to life through anime,” says Sarah Victor, head of development, Crunchyroll. “We’re eager to show our fans more of this action-packed adventure series as we move through production.”

Crunchyroll has also announced a home video and electronic sell-through distribution partnership with and Sentai Filmworks. The deal will see Sentai Filmworks distribute four titles: “Food Wars! The Fourth Plate,” “Ascendance of a Bookworm,” “Granbelm,” and “World Trigger.” Each series will appear as a mix of subtitled and English-dubbed content. 

“We are delighted to expand Crunchyroll’s partnership with Sentai and look forward to working closely with them to bring even more anime to fans in the U.S. and Canada,” reports Alden Budill, head, global partnerships and content strategy, Crunchyroll.

At Virtual Crunchyroll Expo, Crunchyroll also announced it would be curating two different crates with Loot Crate: the Crunchyroll Crate and the Limited Edition “Mobile Suit Gundam” Life Crate.

The monthly Crunchyroll crate will include items from anime titles, including the upcoming Crunchyroll Original series “Noblesse;” classic series such as “Mob Psycho 100,” “Welcome to Demon School Iruma-Kun,” “That Time I Got Reincarnated as a Slime;” and the brand’s mascot Crunchyroll-Hime.  Available worldwide, excluding Asia and a selection of other territories, fans can pre-order the Crunchyroll Crate at the Lootcrate website, with planned shipping to begin in late November or early December.  

The quarterly “Mobile Suit Gundam” Life Crate is a limited-edition, eight-crate series. More details for the crate series will be available later this fall. Fans can sign up on the Lootcrate website to keep up with release details and participate in a raffle contest for free “Mobile Suit Gundam” crates.

Along with the partnerships announced at the Expo, Crunchyroll previewed a slate of anime coming soon to the platform. New titles include season two of “How NOT to Summon a Demon Lord: Omega,” and “Dr. Stone” which will debut in 2021.

The virtual event comes on the heels of the recent news that the Crunchyroll platform surpassed three million subscribers earlier this year.

Crunchyroll will be attending this year’s Festival of Licensing virtual event. To see what they and many others have to offer, register now!

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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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