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October 19, 2022
As part of the Retail Mentoring Program, a free course set up to educate retailers in the key aspects of brand licensing, visitors to this year’s Brand Licensing Europe were treated to the opportunity to win a spa day.
Visitors to the Informa Markets Retail Lounge were invited to enter a competition to design a range of Tatty Teddy licensed products using new creative with the winner rewarded a £500 Champneys voucher.
The winning entry was designed by Ghanika Neranjan, assistant buyer, George at ASDA, who captured the brief with a range of Me to You products for parents and kids. The entry included commercial products supported with physical and digital marketing activation, creative in-store merchandising and promotional ideas.
This competition prize was courtesy of Carte Blanche Greetings, licensor of the Me to You brand and its signature character, Tatty Teddy, and its agent, Bulldog Licensing.
“A big ‘thank you’ to all retailers who entered the competition and huge congratulations to our very worthy winner, Ghanika Neranjan,” says Grace Elphinstone, marketing manager, Carte Blanche. “The competition was a great opportunity to showcase our new creative for Me to You and inspire our retailers with the versatility of the brand.”
“It was pleasure to work with Carte Blanche and Bulldog Licensing on this competition,” says Laura Freedman-Dagg, head of retail, licensing, Global Licensing Group. “They designed a challenge that was fun but also made the attending retailers really think from a brand owners' perspective. Big congratulations to Ghanika from all of us at BLE, she is a very deserving winner!”
“Winning the competition has made my week,” says Ghanika Neranjan. “I loved the fact that it was a creative task where we could really pull together our imaginary range and visualize how it would look.”
Neranjan is planning on sharing her spa day with her sister for a much-needed break after an extremely busy and successful BLE.
Read more about:Brand Licensing Europe
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
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