October 19, 2022
were treated to the opportunity to win a spa day.
Visitors to the Informa Markets Retail Lounge were invited to enter a competition to design a range of Tatty Teddy licensed products using new creative with the winner rewarded a £500 Champneys voucher.
The winning entry was designed by Ghanika Neranjan, assistant buyer,
, who captured the brief with a range of Me to You products for parents and kids. The entry included commercial products supported with physical and digital marketing activation, creative in-store merchandising and promotional ideas.
This competition prize was courtesy of Carte Blanche Greetings, licensor of the Me to You brand and its signature character, Tatty Teddy, and its agent,
.
“A big ‘thank you’ to all retailers who entered the competition and huge congratulations
“It was pleasure to work with Carte Blanche and Bulldog Licensing on this competition,” says Laura Freedman-Dagg, head of retail, licensing, Global Licensing Group. “They designed a challenge that was fun but also made the attending retailers really think from a brand owners' perspective. Big congratulations to Ghanika from all of us at BLE, she is a very deserving winner!”
“Winning the competition has made my week,” says Ghanika Neranjan. “I loved the fact that it was a creative task where we could really pull together our imaginary range and visualize how it would look.”
Neranjan is planning on sharing her spa day with her sister for a much-needed break after an extremely busy and successful BLE.
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