Brand Licensing Europe Launches Annual Country Spotlight Initiative

Inaugural spotlight will be focused on France.

License Global

July 21, 2022

2 Min Read
French Exhibitors at BLE 2022.
French Exhibitors at BLE 2022.Brand Licensing Europe/Licensing International

Brand Licensing Europe (BLE), in partnership with industry association, Licensing International, is launching an annual Country Spotlight initiative to highlight a different European territory at the event each year. As Europe’s leading event for licensing and brand extension, BLE attracts exhibitors and attendees from more than 30 European countries and the Country Spotlight initiative enables a spotlight to be placed on each of these markets by bringing to the forefront their latest brands, trends and IPs.   

The initiative will start with a focus on France, where the licensing market in 2021 was valued at $6.7 billion, an increase of 2.6%, according to a Licensing International 2021 Global Licensing Survey. The focus will include an overview of the French market, delivered by Licensing International ahead of the event, in-depth previews of French brands, licensees and retailers participating at BLE, in-person networking at the French-themed Opening Night Party and the chance to meet with many exhibiting French brands and agents including:   

  • Tour de France & Dakar 

  • Alpha Group 

  • Asterix 

  • Bandai Namco Europe 

  • Carbon 12.011 Licensing 

  • ChefClub 

  • Crunchyroll 

  • Cyber Group Studios 

  • Dreamcatcher Licensing 

  • French Football Federation 

  • Gallimard Jeunesse 

  • GO-N 

  • Le Petit Prince Licensing 

  • Mediatoon 

Related:BLE Launches 2022 Kelvyn Gardner License This! Competition

  • Mediawan Kids & Family 

  • Millimages 

  • Nelvana 

  • Play Connection 

  • Princess Sam 

  • Roadsign 

  • Sagoo 

  • Sophie La Girafe 

  • Studiocanal 

  • TF1 Licensing 

  • TOEI Animation 

  • Ubisoft 

  • Xilam Animation 

“We’re delighted to partner with Licensing International on this new Country Spotlight initiative,” says Anna Knight, senior vice president, licensing, Informa Markets. “As the only pan-European licensing event, we have seen exponential growth in the number of exhibiting brands and attendees within Europe over the past six years, and we’d like to celebrate this growth with an annual spotlight on a different European territory. France is the perfect place to start, given our longstanding relationship with Licensing International France and our in-region plans for 2023.”  

“We are thrilled to have France as the first territory to be promoted during BLE,” say Florence Ayem and Laurent Taieb, co-presidents, Licensing International France. “This is a tremendous recognition of the excellence of the French licensing industry and a major showcase for all our members exhibiting at BLE. This will also be a great opportunity to kick start our 2023 new event: The France Licensing Day and Awards.”   

Attendees will also be invited to a drink reception hosted by BLE and Licensing International France at the Motul Cafe on Sept 20 to officially launch France Licensing Day which takes place March 2023 in Paris. Those wishing to find out more about France Licensing Day can register their interest by clicking here.   

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Brand Licensing Europe

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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