The Brand Liaison Secures Licensing Deals for Baozou Properties

New deals include some for the Trollface property.

August 20, 2021

Baozou has announced three new licensing deals with YouTooz, Brisco Apparel and Just Funky for its library of viral properties including the original Trollface. All three licensing deals were created by The Brand Liaison, as licensing agent for Baozou.

Baozou is a leading internet culture brand for young adults and kids, specializing in web-content, social media, gaming, merchandising and internet personalities. Baozou represents online properties such as the Trollface, Momo the Dog and more. Baozou worldwide strategic partners include Coca Cola, McDonalds, Frito Lays, Mars and Toyota.

In addition to outbound licensing of the entire Baozou library, The Brand Liaison is actively seeking new viral properties for Baozou to acquire or secure worldwide or regional licensing rights for content and consumer products.

“Baozou has established itself as an industry leader for developing and launching viral sensations,” says Steven Heller, president, The Brand Liaison. “So in addition to our role for

licensing their current library, we are also aggressively looking for the next property – something a little edgy with potential to be the next big internet sensation. We already have our eyes on a few properties!”