The 50-year-old Barbapapa brand is heading to the The Louvre.

True to values of optimism, creativity, ecology and kindness, Barbapapa partnered up with the concept store Merci in 2020 to thank the caregivers during the pandemic. In June 2021, the family first appeared in up to 70 movie theatres in France in selected adventures on the theme of ecology. Next to the historical partners on major categories such as Les Livres du Dragon d’Or or the Master Toy Giochi Preziosi, the Barbapapa family has extended with, among others, Bayard Magazine, Take Care for Hygiene and Beauty, CEP for perfume and Sahinler on apparel.

This year, Barbapapa are taking fans to Le Louvre with a collaboration with the Réunion des Musées Nationaux, The Louvre and publisher Les Livres du Dragon d’Or.

A collector book, a capsule collection with Barbalouvre original products and workshops to discover art in December are all part of this collaboration.

All the displays will be relayed in PR and digital by all the partners. Additionally, a TV special is in the works that will aim to raise children’s awareness of art.