Banijay has announced the launch of Banijay Brands, a division dedicated to all areas of commercial activity.

Led by newly appointed chief commercial officer, Owain Walbyoff, Banijay Brands will encompass brand licensing, merchandising, gaming, gambling and music. The operation will represent a portfolio covering entertainment, scripted, animation, game shows and kids, which offer a wide range of commercial opportunities; showcasing its new division for the first time at Festival of Licensing.

Jane Smith, group director, brand licensing will lead the licensing area for the division, overseeing key brands from the world’s largest international content catalogue, comprising of 88,000+ hours of original programming. She will also work with the network of teams in local markets to further expand the business.

“Banijay Brands represents an incredibly compelling catalogue of globally-renowned, cross-genre brands, which we will be bringing to the Festival of Licensing,” says Jane Smith, group director, brand licensing, Banijay Brands. “By partnering with the very best licensees in the business, we aim to create innovative and impressive products that our audiences and fans will love.”

The Banijay Brands portfolio includes “MasterChef,” “Temptation Island,” “Peaky Blinders,” “Survivor,” “Deal or No Deal,” “The Inbetweeners,” “Big Brother,” “Mister Maker,” “Operation Triunfo,” “Eat Well for Less,” “Simon’s Cat,” “Mr. Bean,” “Don’t,” “Sunday Brunch,” “Tipping Point,” “The Biggest Loser,” “Ready Steady Cook,” “Black Mirror,” “Miss France,” “Maddie’s Do You Know?,” “Wipeout” and “Crystal Maze.”

“Without a doubt we are a market leader in this space, and I look forward to seeing how we bolster the IP even further,” says Owain Walbyoff, chief commercial officer, Banijay Brands. “Jane is a highly-experienced, strategic executive with vast industry knowledge, and with some of the world’s biggest brands in our portfolio, the possibilities are endless.”

Banijay, which owns Endemol Shine Group, is bringing Banijay Brands to exhibit at Festival of Licensing, a month-long large-scale digital gathering that unites the global licensing industry to connect, learn, strike deals and do business on an international stage. The event takes place Oct. 6-29. Register for free now!