Banijay Brands Strengthens Portfolio with Banijay Kids and Family

BLE 2021: The new partnership will enable the infant-skewing collective to further leverage the global infrastructure of Banijay Brands.

License Global

November 17, 2021

Banijay Brands has announced brand licensing rights to the Banijay Kids and Family catalog. The newly launched Banijay Kids and Family brand incorporates Zodiak Kids and Family (“Totally Spies!,” “Lolirock,” “The Ranch,” “Yellow Yeti,” “Mumfie,” “Silverpoint”), Monello Productions (“Street Football,” “When I Was Your Age,” “Marblegen” and “Hello Kitty”) and Tiger Aspect Kids and Family (“Mr. Bean,” “Charlie and Lola”).

Banijay Kids and Family produces a wide range of animation and live action series, digital content and entertainment formats for children worldwide under three production labels: Zodiak Kids and Family, Monello Productions and Tiger Aspect Kids and Family. The new partnership will enable the infant-skewing collective to further leverage the global infrastructure of Banijay Brands and deliver extensive brand licensing programs for titles such as “Street Football,” “Totally Spies!,” “Lolirock,” “Silverpoint,” “When I Was Your Age,” “Mister Maker” and the upcoming “The Unstoppable Yellow Yeti” and “Mumfie.”

Banijay

Brands will also work with local commercial teams to explore several regionally led opportunities.

“It’s a big achievement for Banijay to announce at the same time the creation of our new brand Banijay Kids and Family and the launch of our licensing strategy with Banijay Brands,” says Benoît Di Sabatino, chief executive officer, Banijay Kids and Family. “We are confident that our evergreen IPs as well as our creations will be in good hands with such a professional team like Banijay Brands.”

“Banijay Kids and Family has a strong and relatable kids content slate, which, when partnered with the experienced team at Banijay Brands, should trigger a lucrative position in the children’s licensing space,” says Alice Bernardi, director of international brand licensing. “Recognizing the already huge interest from the market, we will be working across a number of categories including experiential, publishing, gaming and products to ensure the relevant and successful exploitation of the business’ IP moving forwards.”