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Asmodee Partners with Event Merchandise Limited

Products based on three brands will be available later this year through e-commerce shops.

License Global

August 20, 2021

1 Min Read

Event Merchandise Limited is working with Asmodee Entertainment for licensed goods based on “Arkham Horror,” “Legend of the Five Rings” and “Twilight Imperium” in the U.K.

The partnership includes specially designed apparel, accessories and homewares such as pillows and mugs. The online stores will be open in Q4 2021, with more merchandise being added regularly.

“These are exciting times for us and for fans of these brands,” says Alexander Thieme, licensing manager, consumer goods and publishing, Asmodee Entertainment. “For over two decades these three rich and fascinating universes have gathered fans who cherish diving into adventures in these worlds – they are a true passion for many and part of their identity. It’s about time that we enabled them to express their fandom beyond the games. Novels from Aconyte made a start of this expansion, merchandise now follows. And we couldn’t have found a better partner for this than EML!”

 “Asmodee have created amazing, captivating content and artwork and we are delighted to be designing and operating the online store for ‘Arkham Horror,’ ‘Legend of the Five Rings’ and ‘Twilight Imperium.’ along with a selection of key product lines,” says Jeremy Goldsmith Event Merchandising.

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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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