Acamar Films has announced launches of its all-in-one freemium app, “Bing: Watch, Play, Learn” in Italy and Poland, following the principal launch of the app in the U.K. last year.

In Italy, “Bing: Guarda, Gioca, Impara” launched on June 24, while “Bing: Oglądaj, baw się I ucz’s” official reveal has just occurred. Ad-free, safe and secure for little ones, these localized apps each feature a free version including the top episodes chosen by fans in their country via “Bing” Facebook, plus complimentary learning games. More than 80 videos including full episodes and 20 games are available for a small annual fee (€4.99 pa / PL21.99 pa), with more content set to be added post-launch. Both free-to-download apps are available from Apple and Google Play app stores, plus the Amazon app store for Italy.

 “We have been thrilled with the exceptional response to ‘Bing: Watch, Play, Learn’ since it launched in the U.K., and are delighted to kickstart our international rollout with launches in Italy and Poland,” says Claire Brossard, director, digital product, Acamar. “These territories are incredibly successful for us, with strong broadcast ratings, high levels of affinity for ‘Bing,’ rapidly growing social and digital communities and hugely popular YouTube channels. Now, with the app – which sits at the center of our multiplatform approach to building audiences – Bingsters and their families can take ‘Bing’ with them wherever they go.”

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