ABG, AR Holdings to Grow Forever 21 in LatAm

Authentic Brands Group is expanding the Forever 21 brand in Latin America.
License Global

October 20, 2020

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Authentic Brands Group and Latin American-based brand and retail operator, AR Holdings, have announced a partnership to grow Forever 21 across LatAm.

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AR Holdings will drive Forever 21 across all channels in the region including ecommerce, wholesale and 26 retail locations. Locations will be across the region in Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Panama and Peru.

“Over the last eight years, Forever 21 has established a strong foothold in Latin America and we are excited to launch the next phase of its growth in the region,” says Jarrod Weber, group president lifestyle and chief brand officer, Authentic Brands Group, owner of the Forever 21 brand. “AR Holdings is an experienced leader in the Latin American retail market with vast expertise in the fashion, home, and restaurant industries. We look forward to kicking off this long-term partnership.” 

ABG and SPARC Group

acquired Forever 21

earlier this year. Through this strategic partnership, AR Holdings

will continue to offer Forever 21’s global assortment of merchandise for women, men and kids across LATAM and through a dedicated ecommerce platform, which will launch in 2021.

“Our partnership with ABG for Forever 21 in nine countries across Latin America is a major accomplishment for AR Holdings and clearly reflects our determination to continue growing our business throughout the region,” says John Keith, president, AR Holdings. “We are honored that ABG has confidence in our ability to continue positioning Forever 21 as the go-to fashion retailer throughout Latin America and expect this to be the first of many business ventures between AR Holdings and ABG.”

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