25 Years of Brand Licensing Europe – A Conversation with Trefl S.A.

Jacek Behnke, board member, Trefl S.A., discusses how the gaming and puzzle company has built a name for itself in the licensing industry over its 40-year history.

McKenna Morgan, Content Editor

October 1, 2024

Trefl S.A. is preparing to celebrate its 40th year in 2025 as Brand Licensing Europe finishes its 25th birthday celebrations this year. To discuss these brand anniversaries, the licensing industry, the power of licensed puzzles and more, McKenna Morgan, content editor, License Global, sat down with Jacek Behnke, board member, Trefl S.A., for an exclusive interview.

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About the Author

McKenna Morgan

McKenna Morgan

Content Editor, License Global

McKenna Morgan is Content Editor for License Global. Based in the Santa Monica office, McKenna specializes in coverage involving non-profits, beauty and cosmetics, health and wellness, new and social media and entertainment licensing.

When McKenna isn’t covering the latest licensing news, she spends her time attending live music shows and finding her next travel destination.

See more from McKenna Morgan

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