25 Years of Brand Licensing Europe – A Conversation with The Royal Horticultural Society

Kevin Smith, senior licensing development executive, The Royal Horticultural Society, chats with License Global about how the charity is bringing plant love to consumers.

Gianna Rosenbach, McKenna Morgan

September 25, 2024

As a charity centered on sharing the beauty of plants, The Royal Horticultural Society naturally signs a lot of deals. Gianna Rosenbach, digital editor, License Global, sat down with Kevin Smith, senior licensing development executive, The Royal Horticultural Society, to discuss how the charity operates in the licensing business and more.

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Royal Horticultural Society The Royal Horticultural Society U.K.Brand Licensing Europe License Global Original License Global Live

About the Authors

Gianna Rosenbach

Gianna Rosenbach

Digital Editor , License Global

Gianna Rosenbach is a Digital Editor for License Global. Based in the U.S., Gianna started her professional career as a graphic designer, helping brands establish their visual identity, style and tone of voice. Her background also covers the consumer packaged goods industry, where she reported on trends for B2B publications.

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McKenna Morgan

McKenna Morgan

Content Editor, License Global

McKenna Morgan is Content Editor for License Global. Based in the Santa Monica office, McKenna specializes in coverage involving non-profits, beauty and cosmetics, health and wellness, new and social media and entertainment licensing.

When McKenna isn’t covering the latest licensing news, she spends her time attending live music shows and finding her next travel destination.

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