25 Years of Brand Licensing Europe – A Conversation with The Natural History Museum

Maxine Lister, head, licensing, The Natural History Museum, discusses how licensed product is invigorating museumgoers, the museum’s big year in licensing and more.

Gianna Rosenbach, McKenna Morgan

September 27, 2024

After its February Changemakers piece, The Natural History Museum has continued to make a name for itself in the licensing industry while enticing its museum-going audience; Gianna Rosenbach, digital editor, License Global, discusses this and more with Maxine Lister, head, licensing, The Natural History Museum, in this exclusive interview.

License Global recently looked ahead to the remainder of 2024 and beyond with the London landmark.

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Natural History Museum The Natural History Museum Brand Licensing Europe U.K.License Global Original License Global Live

About the Authors

Gianna Rosenbach

Gianna Rosenbach

Digital Editor , License Global

Gianna Rosenbach is a Digital Editor for License Global. Based in the U.S., Gianna started her professional career as a graphic designer, helping brands establish their visual identity, style and tone of voice. Her background also covers the consumer packaged goods industry, where she reported on trends for B2B publications.

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McKenna Morgan

McKenna Morgan

Content Editor, License Global

McKenna Morgan is Content Editor for License Global. Based in the Santa Monica office, McKenna specializes in coverage involving non-profits, beauty and cosmetics, health and wellness, new and social media and entertainment licensing.

When McKenna isn’t covering the latest licensing news, she spends her time attending live music shows and finding her next travel destination.

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