25 Years of Brand Licensing Europe: A Conversation with The Global Licensing Group

The Global Licensing Group is responsible for a lot of the licensing industry’s best resources: Brand Licensing Europe, Licensing Expo, Licensing Unlocked and License Global (shameless plug) to name a few. McKenna Morgan, content editor, License Global, chats with Laura Freedman-Dagg, head, retail, The Global Licensing Group, about BLE’s 25th birthday, the biggest retail trends, how retailers, licensees and licensors can get the most out of BLE and more.