25 Years of Brand Licensing Europe – A Conversation with Konami Cross Media NY

Jennifer Coleman, vice president, marketing and licensing, Konami Cross Media NY, talks about “Yu-Gi-Oh!,” digital gaming and more.

Ian Hart, McKenna Morgan

September 30, 2024

Konami Cross Media NY’s brand statement says it seeks to synergize across business segments to build fan engagement, strengthen brand awareness and grow revenue and audience. With brands like “Bomberman,” “Frogger,” “Contra” and “Yu-Gi-Oh!,” it’s simple for them to do just that. Ian Hart, senior digital editor, License Global, chats with Jennifer Coleman, vice president, marketing and licensing, Konami Cross Media NY, about how Konami has been able to find its success.

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Konami Digital Entertainment Yu-Gi-Oh!Brand Licensing Europe License Global Live License Global Original

About the Authors

Ian Hart

Ian Hart

Senior Digital Editor U.K. & EMEA, License Global

Ian joined the License Global editorial team in May 2022 as digital editor for the U.K. and EMEA, becoming Senior Digital Editor in April 2023.

Ian is a huge fan of sports and entertainment brands and, as a father, toys and kids' brands are a large part of his life too!

He has been at Informa (formerly UBM) since 2018, where he was previously the editor of SHP, a B2B digital publication aimed at health & safety professionals.

Ian studied journalism at university before spending seven years in online fantasy gaming. Prior to moving to Informa, Ian worked in B2B trade print media, in the automotive sector, working on various publications aimed at independent automotive technicians and parts distributors.

See more from Ian Hart

McKenna Morgan

McKenna Morgan

Content Editor, License Global

McKenna Morgan is Content Editor for License Global. Based in the Santa Monica office, McKenna specializes in coverage involving non-profits, beauty and cosmetics, health and wellness, new and social media and entertainment licensing.

When McKenna isn’t covering the latest licensing news, she spends her time attending live music shows and finding her next travel destination.

See more from McKenna Morgan

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